I make complex product moments feel clear, useful and human.
I make complex product moments feel clear, useful and human.
UX/UI Designer in Utrecht. I work across research, flows, interface design and AI-assisted workflows for teams and clients who care about clarity, craft and real outcomes.
UX/UI Designer in Utrecht. I work across research, flows, interface design and AI-assisted workflows for teams and clients who care about clarity, craft and real outcomes.
About
About
I design B2C and B2B products where user needs, business goals and visual quality need to meet clearly.
I design B2C and B2B products where user needs, business goals and visual quality need to meet clearly.
Before design, I managed a customer-facing team in fashion retail for three years, close to KPIs, A/B experiments and real customer signals. That experience shaped how I notice hesitation, trust and the small details that make a product feel easier to choose. Today I combine that attention with AI-assisted workflows for synthesis, structure and prototype experiments, so the work moves faster without losing judgment, accessibility or taste.
Before design, I managed a customer-facing team in fashion retail for three years, close to KPIs, A/B experiments and real customer signals. That experience shaped how I notice hesitation, trust and the small details that make a product feel easier to choose. Today I combine that attention with AI-assisted workflows for synthesis, structure and prototype experiments, so the work moves faster without losing judgment, accessibility or taste.
Selected Work ✷
Tell me what you’re building.
Tell me what you’re building.
Open to freelance and full-time roles with startups, product teams and brands that care about how things feel to use. Based in Utrecht, working across Europe.
Open to freelance and full-time roles with startups, product teams and brands that care about how things feel to use. Based in Utrecht, working across Europe.
I make complex product moments feel clear, useful and human.
UX/UI Designer in Utrecht. I work across research, flows, interface design and AI-assisted workflows for teams and clients who care about clarity, craft and real outcomes.
About
I design B2C and B2B products where user needs, business goals and visual quality need to meet clearly.
Before design, I managed a customer-facing team in fashion retail for three years, close to KPIs, A/B experiments and real customer signals. That experience shaped how I notice hesitation, trust and the small details that make a product feel easier to choose. Today I combine that attention with AI-assisted workflows for synthesis, structure and prototype experiments, so the work moves faster without losing judgment, accessibility or taste.
Selected Work ✷
Tell me what you’re building.
Open to freelance and full-time roles with startups, product teams and brands that care about how things feel to use. Based in Utrecht, working across Europe.